Penningtons
As a Canada-based plus-sized fashion brand, Penningtons is effin tired of unrealistic beauty standards. They know that *all* women deserve *all* of the options when it comes to fashion. They chose us to build a campaign that shows the world how size is the least interesting thing about a woman.
Designers: Jea Reece, YanYan Zhang, Elle Abarca | Producers: Bryan Haney, Thomas Horne | Production partners: The Barkers | Fellow writer: Tony Riazzi
concept write-up
All too often, plus women are reduced to their size.
The number on the tag is the only thing that gets talked about.
What gets missed is everything she is.
A mom and a friend. A sister and a spouse. A boss and a biggest fan.
Teacher. Life coach. Personal trainer. Homebody. Night owl.
Shoulder to cry on, ear to lend, voice to be heard, and a force to be reckoned with.
Itβs time to celebrate all the things she doesβall of which have nothing to do with what size she is, and everything to do with who she is.
pre-roll
paid social - instagram + facebook
paid social - instagram stories
organic SOcial - instagram posts
Here for that new-pose-in-your-practice feeling. π§π½ Be the most ππΈπΎ you can be.
Here for that perfect-night-for-a-quarantini feeling. πΈ Be the most ππΈπΎ you can be.
Here for that favorite-sweater-weather feeling. βοΈ Be the most ππΈπΎ you can be.
