DIRECTV
With all these streaming platforms it’s almost as if… cable was a good idea…
NFL SUNDAY TICKET
women in sports pitch
Women’s sports fandom is a force to be reckoned with, and DIRECTV has a chance to champion the space with their live sports offering and massive outreach.
concept: your team needs you
concept: just not as fun
content library campaign
DIRECTV needed a way to generate tons of bespoke ads in no time with no money, so we decided to build them a “library” where they could pull ready-made units off the proverbial shelf—one that is full of super fun, memorable content that viewers would never tire of. Enter: Greg, aka Donkeyman.
concept: don’t half-ass your tv
concept: coach dtv
concept: honest abe
get your tv together scripts
Here are some scripts from our GET YOUR TV TOGETHER digital campaign, based on some creative mashups proposed by our Upper Funnel friends, CHIAT/DAY.
social
Enjoy this rugged gallery that samples just a few of my many middle + lower funnel social adventures.