DIRECTV
In my opinion, the TV people have really run amuck with all these subscriptions. It’s very complicated and expensive to watch things (like, I still haven’t seen Knives Out). But DIRECTV offers everything you want out of your TV in one easy package without a cable in sight. And don’t you know I’ve written 4 zillion digital ads to prove it.
NFL SUNDAY TICKET spot
women in sports pitch
This is work we’re currently prepping to pitch to DIRECTV. Women’s sports fandom is a force to be reckoned with, and DIRECTV has a chance to champion the space with their live sports offering and massive outreach.
concept: your team needs you
concept: just not as fun
content library campaign
DIRECTV needed a way to generate tons of bespoke ads in no time with no money, so we decided to build them a “library” where they could pull ready-made units off the proverbial shelf—one that is full of super fun, memorable content that viewers would never tire of. Enter: Greg, aka Donkeyman.
concept: don’t half-ass your tv
concept: coach dtv
concept: honest abe
get your tv together scripts
Here are some scripts from our GET YOUR TV TOGETHER digital campaign, based on some creative mashups proposed by our Upper Funnel friends, CHIAT/DAY (you may have seen Dak and the Real Housewives of New Jersey tearing it up on TV recently).
social
Enjoy this rugged gallery that samples just a few of my many middle + lower funnel social adventures.
