hoover vacuums - pitch
This was a pitch fought for and won (!) by some creative cats at VSA. Hoover was looking for a team that could take them from your grandma’s vacuum to a young adult staple, and we did just that by presenting a fresh, funny new voice.
As the resident 20-something on the creative team, it wasn’t hard for me to imagine a shopper journey for the target age group (of 20-somethings). This concept was born from that one time I conned my boyfriend into “loaning” me his “nice” vacuum because I’m not ready to admit it’s time to buy my own.