SAPPI HOLIDAY KIT 2019
This is a campaign showing off Sappi’s new paperboard products disguised as a customer thank-you for a great year. It includes a direct mail piece full of delight, a blog post about using quality paper for unique gift-giving, social posts promoting the article, and an eBlast telling customers to look out for their holiday surprise.
Designers: Lauren Johnson, Elaine Palutsis, Jimi Geiyer | ECD: YanYan Zhang | Photography: Lauren Johnson, Andrea Dunn
HOLIDAY KIT SOCIAL
GENERAL eBLASTS
